A trademark is also known as a brand, and is used for identifying the specific source of goods or services provided. Registration of a trademark avoids confusion to consumers, protects the rights of a trademark proprietor and the interests of consumers, prevents any unfair competition and facilitates the development of industrial and commercial business.
The registration protection system, Territoriality Principle, and First-to-File Principle are based. After a trademark is registered, the trademark right holder thereof enjoys the right to exclusively use the same.